Referrer Engagement Lead – Oxford

Referrer Engagement Lead – Oxford - Reference -

Role Information:

We are seeking a proactive Referrer Engagement Lead to strengthen and grow the Welbeck Centre’s referral network. This role will enhance relationships with GPs, corporate partners, and other stakeholders, ensuring a seamless referral pathway and premium service experience. Working closely with the Commercial and Centre leadership teams, you will drive growth by maintaining key relationships and supporting the Centre’s business development strategy.

  1. Closing Date: Monday, August 31, 2026
  2. Full Time

Summary

We are seeking a dynamic and enthusiastic Referrer Engagement Lead to position our specialists and services as the facility of choice across the local area and surrounding counties, while supporting a coordinated commercial and business development strategy for our private patient day-case centre. This role is central to enhancing the experience of referrers and external stakeholders, ensuring a seamless concierge-style referral pathway for GPs, corporate partners, medical secretaries, and external agencies. The focus will be on maintaining, growing, and evolving the Welbeck Centre’s referral network, with emphasis on key customer relationships to win and retain consultant practice and GP referrals. This role is line managed by the Commercial and Business Development Manager, with close collaboration with the Centre Director, senior managers, Doctor Directors, and the wider commercial team.

Job Responsibilities

You will work predominantly Monday–Friday, 9–6pm, with flexibility for evening meetings and events. The role involves developing and strategically growing the referrer network through relationship building, an annual calendar of events, and education of stakeholders on Welbeck’s services. You will monitor referral trends, maintain the CRM database, and use insights to report on performance in line with commercial plans. You will also collaborate with leadership to drive growth in activity and revenue, delivering the business development strategy.

Strategic Relationship Management

  • Lead the development and execution of a proactive referrer engagement strategy, building long-term partnerships with GPs, concierge doctors, corporate medical teams, and other stakeholders.
  • Identify high-value relationships and create bespoke engagement plans to grow referral volumes and loyalty.
  • Serve as the central point of contact for VIP and high-touch referrer accounts, delivering personalised and responsive service.
  • Report to stakeholders on activities, performance, and outcomes.

Supporting Delivery of Beyond Better

  • Support teams to deliver a seamless, timely referral process that reflects Welbeck’s commitment to excellence.
  • Develop and maintain innovative communication mechanisms (e.g. WhatsApp groups, fast access channels) to streamline referral processes.
  • Act as escalation point for urgent and same-day referrals, coordinating closely with consultants and internal teams.

Team Collaboration & Influence

  • Work with the Centre Director and operations teams to gather feedback and improve the referrer journey.
  • Support internal teams through joint events, training, and cross-functional collaboration.
  • Mentor and support junior liaison officers, setting high standards for service and engagement.

Sales & Growth Focus

  • Identify new business opportunities, particularly among referrers with corporate clients.
  • Lead the planning and promotion of referrer-focused events and education programs.
  • Analyse referral trends and feedback to inform strategy and targeted outreach.

Events Management

  • Plan and deliver a robust commercial events calendar to engage and expand the referrer network.
  • Use systems such as Hubspot and Eventbrite to manage invitations, attendance, and outcomes.
  • Follow up with communications and newsletters post-events to maintain engagement.
  • Flexibility to work evenings for events and networking as required.

Experience / Qualifications / Skills

Essential

  • Proven track record in client relationship management within healthcare, luxury services, or high-performance environments.
  • Experience in sales-oriented roles with success in growing networks and referrals through outreach.
  • Familiarity with Customer Relationship Management (CRM) systems.
  • High emotional intelligence with exceptional communication skills across all seniority levels.
  • Operational mindset with ability to troubleshoot and improve processes in real-time.
  • Comfortable working in a fast-paced, service-first environment.
  • Effective presentation and communication skills, confident delivering presentations.
  • Full UK driving licence with own vehicle and business insurance.
  • Flexibility to work evenings and some weekends for meetings or events.

Desirable

  • Knowledge of the private healthcare sector, referral processes, and specialist outpatient services.
  • Event management experience.
  • Experience managing or scaling customer/client engagement programs in healthcare.
  • Familiarity with booking platforms and medical software tools.

Applicants should send CV and cover letter to welbeck@compassltd.co.uk