Role Information:
We are seeking an experienced Commercial and Business Development Manager to lead the growth strategy for the centre. This role oversees commercial activities, including marketing, referrer engagement, and insurer pathways, while focusing on building and maintaining key relationships to drive consultant and GP referrals. The position reports to the Centre Director and works closely with senior commercial leadership.
- Closing Date: Monday, August 31, 2026
- Full Time
Summary
We are seeking an enthusiastic and experienced Commercial and Business Development Manager to provide leadership and management of the business development and growth strategy for the centre. This position will play a pivotal role in overseeing the implementation of a coordinated commercial strategy, as well as formulating and delivering a business development strategy for our unique, private patient day-case offering.
This role will direct all commercial related activities, including marketing, referrer engagement and insurer pathways, in line with the Welbeck commercial team objectives, and have overarching responsibility for local referrer engagement events. The main day-to-day focus for this role will be developing and maintaining key customer relationships to win and maintain market share of consultant practice and GP referrals. This position is line managed by the Centre Director but is supported by the Chief Development Officer, Commercial Director, Business Development Director and key members of the central commercial and business development teams.
Job Responsibilities
You will work predominantly Monday-Friday around the core hours of 9-6pm, however will need to be flexible to meet the needs of the role which will require evening meetings and events outside core hours.
You will be responsible for driving growth in centre activity and revenue by formulating and delivering the business development strategy, in collaboration with the Centre Director and Doctor Commercial Director. This role will create, and gain agreement, on the commercial and business development plans linked to revenue generation targets, with key objectives and strategies for each core customer group. You will translate centrally driven commercial strategies into centre focused commercial plans and manage the delivery of these to ensure that the centre is making progress towards its targets.
You will have responsibilities as part of the senior leadership team including engaging with new doctor leads, partner development, medical secretary engagement and clinician practising privileges onboarding. You will be required to lead the centre’s Commercial Committee, report into the Joint Venture Operating Board and participate in the Clinical Specialist Boards as required. You will line manage the Referral Liaison Lead position, holding the responsibility for selecting, orientating, supervising and evaluating performance.
Commercial Strategy and Implementation
- Lead on the design and implementation of centre’s commercial strategy aligned with the centrally defined commercial strategy
- Responsibility for commercial contracts such as local corporates, military bases and health screening contracts
- Develop and maintain a tactical business development plan to meet and exceed activity and revenue targets across self-pay and insured pathways
- Use all marketing and performance data avenues available to monitor, analyse and report activity, adjusting strategies and action plans accordingly
- Leading cross-specialty activities and regularly reviewing progress against plan, for example in the delivery of campaigns and implementing new propositions to ensure the buy-in of all relevant parties
Business Development and Strategic Contribution
- Build a strong knowledge of our customer base and clinical USPs to keep our overall commercial strategy aligned with the wide organisation goals
- Maximise patient activity and hospital capacity by supporting efficient scheduling, tracking consultant utilisation, and contributing to revenue
- Participate in the quality governance structure for the centre with clinical specialist boards, centre committees and joint venture operating board
- Scoping and delivery of new propositions, including defining commercial potential, target audience, customer experience, and pricing in coordination with centre directors and operational teams
Performance Management and Deliverables
- Ownership of centre Commercial Committee, leading the discussion and engaging key stakeholders in commercial activities
- Responsibility for tracking outreach activity on HubSpot, monitoring progress and performance against quarterly and annual KPIs across the business, and reporting on key metrics to be presented at board and to business performance teams
- Adapting performance measurement and reporting as the commercial function grows, to enable the most valuable information to be analysed for continuous improvement in day-to-day management and for senior management reports
- Overseeing budget and spend for the regional centre, keeping activities within monthly commercial budgets and forecasting recommended annual spend to achieve commercial activities
Consultant Account Management & Service Growth
- Support the centre’s clinical acquisition, onboarding and engagement plans to drive growth in key clinical services
- Lead a robust account management programme across the senior team, ensuring strong working relationships with key consultants
- Optimise consultant availability to meet service demand and maximise conversion of any enquiries to revenue generating activity
- Support the Centre Director in identifying and implementing new services, pathways, and revenue-generating opportunities, including engaging with consultants to promote and develop their practice
Stakeholder Engagement & Business Development
- Build and maintain strong internal and external stakeholder relationships that support sustainable business development
- Taking ownership of expanding GP (Private and NHS) and corporate referrer engagement in the region, along with current relationship management
- Identify new service lines and speciality opportunities in line with market demand, and work with operational teams to implement
- Participate in initiatives to grow market share and enhance the centre’s reputation in the local community
- Liaising between commercial and business performance teams to align commercial plans with operational capacity and readiness
Marketing Assets and Campaigns
- Cascade multichannel central marketing campaigns locally and across digital, print and in person formats
- Provide support and brand-compliant resources for local marketing collateral and campaigns such as consultant directories and product launches
- Manage marketing admin tasks including raising POs, logging invoices, and maintaining the marketing budget tracker
- Liaise with vendors (e.g. printers, tracking providers, event platforms) and ensure campaign costs are controlled and reconciled
Experience / Qualifications / Skills
Essential
- Degree educated or equivalent professional qualification
- 5+ years’ experience in business development / sales and marketing
- Proven experience in the business development within the healthcare industry
- Able to evidence strong knowledge of account management and customer relationship management
- Demonstrable experience in strategic planning and delivery
- Experience in commercial delivery, particularly in reporting progress against key metrics and presenting this for senior management
- Effective presentation and communication skills and comfortable delivering presentations
- Strong stakeholder management skills and able to balance sometimes conflicting views
- Proactive individual who can drive forward activities across cross-functional teams and take the lead in often ambiguous circumstances
- Highly organised and able to coordinate multiple complex projects
- Project management experience, including prioritisation of tasks and setting realistic timelines
- Data analysis experience and comfortable creating visual performance reporting dashboards
- Innovative approach to solutions and able to adapt role within a fast-paced and evolving business without pre-defined processes to follow
Desirable
- Marketing experience preferential to assist the team with identifying audience, channel strategy and effectiveness
- Preferred background in healthcare, a strong passion for the sector and driving positive change is essential
- Experience of line managing staff and associated HR tasks
- Understanding of private healthcare pathways for self-pay and/or privately insured patients
- Previous stakeholder relationship with consultants and medical secretaries
Applicants should send CV and cover letter to welbeck@compassltd.co.uk